Updating Your Website for AI Search: How to Make Your Content Discoverable by Large Language Models A practical guide for website owners — Stoned Cats example | October 2026 Search engines are changing. For more than two decades, website owners have optimized their pages for Google, Bing, and other search engines. The goal was simple: get your website listed near the top of search results so people would click through to your pages. Today, people increasingly ask AI systems such as ChatGPT, Gemini, Perplexity, and Claude questions they previously would have entered into traditional search engines. Instead of a list of websites, users may receive a synthesized answer with links to sources. How can website owners make their information easy for an LLM to find, understand, and reference? The answer combines traditional search engine optimization (SEO), machine-readable content, and Generative Engine Optimization (GEO), sometimes called Answer Engine Optimization (AEO). 1. How much search...
The Surveillance State You No Longer See The most effective surveillance state may not be one with a government camera mounted on every street corner. It may be one in which surveillance has become so thoroughly woven into ordinary life that we no longer recognize it as surveillance. You wake up carrying a phone that generates records about where it connects to the cellular network. You drive a modern automobile filled with computers and communications systems. You go to work, where employers maintain records about employees. You buy something with a credit card and create another transaction record. You deposit money at a bank. You order something online. You send an email. You search the Internet. You walk into a store covered by security cameras. Individually, each system can have a perfectly reasonable purpose. Together, they create something historically extraordinary: a society in which enormous portions of a person's life leave permanent or semi-permanent records in comput...